Dear dad

Peter John Dario, a Filipino-American entrepreneur, is the proud owner of the store and creative event space, which
he started in March of 2021. “I opened up during the pandemic just to give everyone that sense of normalcy, to bring the community together so everybody can grow together,” explains Dario.

The pandemic took more than just a sense of normalcy from him. In 2020, Dario’s father and grandfather both died from COVID-19 in the same week. Taking care of living things gave Dario peace when going through the grieving process, so he decided to give that same sense of meaning and hope to others who have lost loved ones.

In Dear Dad, hear how Dario turned his retail store into a living memorial for his family and others who died during the pandemic — and a haven to those they left behind.

Directed by Red Gaskell

  • Client: Square
    Production Studio: Even/Odd
    Production Services: RG Studios

    Director: Red Gaskell | Writer: Nick Dimichino | DP: Derrick Chen | AC: Andrew Lin | Gaffer: Ace Buckley, Swing: Cece Chan, Sound Mixer: Braulio Lin, | EP: Taylor Feltner | Head of Content: Omid Fatemi | Producer: Jasmine Blackmon | Production Coordinator: Max Aran | PA: Charles Coleman | PA: Martina de Truff | Cargo Driver: Greg Harmon | Covid Officer: JJ Jennings | Post Producer: Amy Schacter | Editor: Carl Sturgess | Assistant Editor: Yuko Inatsuki | Title Design: Kate Doyle | Colorist: Parker Jarvie, Company 3 | Composer: Amanda Yamate, Heavy Duty Music | Sound Design and Mix: Matt Tammariello, Roast and Post

  • Creative, Production, Photography